GTM Engineering + RevOps · for B2B SaaS $1M–$50M ARR
Your fractional GTM engineering team.
Clay, Apollo, Smartlead, HubSpot — wired into one revenue engine, measured and tuned every week. The output of a $200K GTM engineer, without the hire.
Free 30 minutes. Three concrete fixes. Zero pitch-deck fluff.
$ scaleuprev run revenue-engine
✓ signals 1,240 accounts scored on intent + fit [clay]
✓ enrich 94% coverage via 6-provider waterfall [leadmagic]
✓ sequence 4-touch email + 2-touch linkedin [smartlead]
✓ route hot replies → AE calendar in <5 min [hubspot]
✓ measure full-funnel dashboard, tuned weekly [attribution]
→ pipeline qualified meetings, on repeat
01 / The problem
Growth stalled because your GTM is held together with duct tape.
You have the tools. You might even have Clay. What you don't have is the engineer who wires them into a system — so everything runs on heroics and spreadsheets.
01
Prospecting is manual
Reps spend hours copy-pasting between LinkedIn, spreadsheets, and the CRM. Your best closers are doing data entry.
02
The CRM is rotting
Duplicate records, dead fields, lifecycle stages nobody trusts. Every report starts with an apology.
03
Signals go unworked
Website visitors, job changes, funding rounds, hiring sprees — buying signals fire every day and nobody acts on them.
04
AI pressure, no foundation
The board wants "AI in the GTM motion." But agents built on broken data and duct-taped tools just automate the mess.
02 / The Revenue Engine Framework
Four layers. One system. Everything we build maps to it.
Foundation
CRM architecture, data model, lifecycle stages, routing. HubSpot or Salesforce, wired to be trusted.
hubspot · salesforce · attioSignals
ICP scoring, enrichment waterfalls, intent triggers — job changes, funding, hiring, website visits.
clay · leadmagic · rb2b · cognismEngine
Automated outbound: multi-channel sequences, AI personalization, deliverability infrastructure, A/B loops.
smartlead · instantly · heyreachIntelligence
Attribution, dashboards, forecasting. One view of the funnel, reviewed with you every single week.
dashboards · attribution · weekly syncDeep dive: how the framework works →
03 / Engagements
Three ways in. Transparent pricing. No tool markup.
GTM Audit + Quick Win
$4,000 flat, one week
We tear down your stack, find the leaks, and implement one quick win — shipped, not slide-ware.
- ✓ Full stack + data audit
- ✓ 1 implemented quick win
- ✓ Loom walkthrough + written report
- ✓ Prioritized 90-day roadmap
Fractional GTM Engineer
from $8,000 /month · 3-mo min
Your part-time GTM engineer. We build, run, and tune the whole engine — every week.
- ✓ Everything in Audit, then weekly builds
- ✓ ICP lists + enrichment waterfalls
- ✓ Outbound sequences + A/B testing
- ✓ Lead routing + CRM hygiene
- ✓ Weekly 30-min sync + monthly report
Embedded GTM Team
from $25,000 /month · 6-mo min
Dedicated capacity for companies running multiple GTM motions at once.
- ✓ Dedicated engineering time
- ✓ Quarterly ABM to named accounts
- ✓ Custom integrations + AI agents
- ✓ QBRs + 24h Slack SLA
04 / The motion
Audit → Build → Run → Measure.
01
Audit
One week inside your stack. We map every tool, table, and handoff — and find where pipeline leaks.
02
Build
We wire the engine: data model, enrichment, sequences, routing. First quick win ships in week one.
03
Run
The engine goes live. Signals get worked, sequences send, hot replies land on your AEs' calendars.
04
Measure
Weekly tuning against one dashboard. What works gets scaled; what doesn't gets killed. No vanity metrics.
05 / The math
Stop hiring a $200K GTM engineer.
Week 1
your first quick win ships — during the audit, before any retainer
$8K/mo
vs $150–200K+ salary, months of recruiting, and single-person risk
Weekly
tuning cadence — iteration is a contracted deliverable, not an upsell
100%
yours — every system lives in your accounts, documented from day one
06 / Questions
Asked before every engagement.
Why hire you instead of a full-time GTM engineer?
A good GTM engineer costs $150–200K+ a year, takes months to hire, and still needs tooling, playbooks, and management. You get a senior team from $8K/month, producing in week one, with no recruiting risk. When you're ready for an in-house hire, we'll help you make it and hand over documented systems.
Are you just another cold email agency?
No. There are 400+ of those racing to the bottom on price and volume. Outbound is one layer of what we build — underneath it sits your CRM architecture, data model, enrichment, routing, and reporting. We engineer the whole system, and iteration is a contracted deliverable, not an upsell.
What tools do you work with?
Clay, Apollo, Smartlead, Instantly, HeyReach, HubSpot, Salesforce, Attio, LeadMagic, Cognism, RB2B, Make, n8n, Zapier, and the AI layer on top (Claude, OpenAI). We're tool-agnostic on purpose — we recommend what fits your motion, never resell, and never mark up tooling.
Who owns the systems you build?
You do. Everything lives in your accounts, documented, from day one. If we part ways, you keep a working engine and the playbook to run it — no hostage-taking.
How fast will we see results?
The first quick win ships inside week one of the audit. A full engine — lists, enrichment, sequences, routing, dashboard — is typically live within 30 days, then compounds with weekly tuning. Anyone promising qualified pipeline in week two is guessing.
Do you replace our SDRs?
We replace their busywork, not their judgment. The engine handles list building, enrichment, personalization drafts, and routing so your humans spend their time on conversations, not copy-paste.
Who is this not for?
Pre-revenue startups still hunting for product-market fit, and teams who want a one-off Clay table with no ongoing iteration. The engine works because it's tuned weekly — that's the product.
Ready when you are
We build the revenue engine under your next $10M ARR.
Start with a 30-minute audit call. You leave with three concrete fixes — whether or not we ever work together.